SELLING WITH THE FOURNIERS

SCHEDULE A FREE HOME EVALUATION WITH ONE OF OUR TOP LOCAL REALTORS

THE FOURNIER REAL ESTATE GROUP

ABOUT US

The Fournier Real Estate Group proudly stands among the top 1% of Royal LePage realtors in Canada for 2023, affirming their status as one of the leading real estate teams in the greater Ottawa area.

Born and raised in the Russell township, and deeply rooted in its community – the group managed to carve a niche in Ottawa’s premier suburbs, including: Embrun, Russell, Limoges, Casselman, Crysler, Rockland, Wendover, Ottawa, Orleans, Long Sault, Cornwall, Winchester, Chesterville, St Isidore, St Albert, Fournier, Alfred/Plantagenet, L’Orignal, and all surrounding housing markets.

The Fournier Real Estate Group is a bilingual, family-owned & operated real estate team that shares a deep-rooted passion for all things real estate. Furthermore, they are proud members of the Royal Lepage network – Canada’s largest real estate brokerage. Opting to collaborate with the Fournier’s ensures you benefit from a combination of nationwide coverage, and potent local expertise – a proven recipe for our buyers, sellers, real estate developers, investors & tenants.

Whether you’re in the market to sell, or simply seeking for insights into current market trends: our dedicated team is here to assist you every step of the way.

SCHEDULE A FREE HOME EVALUATION, AT YOUR CONVENIENCE

SELLING WITH THE FOURNIER'S: STEP BY STEP

SELLING WITH THE FOURNIER'S: STEP BY STEP (A MORE IN-DEPTH LOOK)

STEP 1: CONNECT WITH US, AT YOUR CONVENIENCE

The first step in your home-selling journey begins with a meeting with one of our local realtors. During this meeting, we will conduct a thorough walkthrough of your property to gather all relevant details. We will provide you with an assessment of your property’s current value and recommend the best selling strategy tailored to your needs and the current market conditions. We will also discuss the specifics of your home sale, including what will be included and excluded, the date for a staging consultation, the listing start date, setting realistic expectations, and more.

STEP 2: LET'S GET YOUR HOME READY FOR THE MARKET

Preparing your home for the market is a critical step in the selling process, requiring meticulous attention. Home staging is essential, significantly influencing your home’s attractiveness, the interest it garners, the speed of the sale, and its final selling price.

Our team provides thorough in-house staging services to ensure your home is market-ready in every detail. Here’s a brief overview of our top tips and tricks:

THE EXTERIOR

Enhancing curb appeal ranks high in priority.

Consider these key steps to spruce up your property’s exterior: mow, trim, rake, and tidy your landscaping; clean windows, doors, siding, roof, and eavestroughs. Additionally, declutter and address any issues promptly, such as malfunctioning doors or windows, removing dead trees, and re-caulking where necessary.

During winter, ensure driveways and walkways are cleared, salted, and safe for walking. Also, ensure easy access to exterior buildings.

Remember, first and last impressions endure!

THE INTERIOR

Simplify, depersonalize, highlight strengths, and mitigate weaknesses.

Enabling buyers to envision themselves in your home is paramount. Streamlining and depersonalizing create a sense of spaciousness, allowing buyers to project their own visions onto the space.

Before listing, address necessary repairs: fresh paint, upkeep of electrical, plumbing, and heating systems, and ensuring appliances are functional.

Each home boasts unique strengths worth showcasing. Elevate standout features to leave a lasting impression while mitigating any weaknesses.

HERE ARE SOME OF OUR MOST RECENT EXTERIOR & INTERIOR STAGINGS:

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STEP 3: WE'LL PREPARE THE LISTING OF YOUR PROPERTY

With your home now primed for the market, it’s time for us to commence crafting your listing.

INDUSTRY LEADING MEDIA PRODUCTION

Recognizing the significance of a premium media shoot, we’ve forged robust partnerships with the industry’s leading media producers.

A meticulous media shoot enables us to create a memorable first impression, effectively spotlight your home to the public, and ultimately attract a greater number of qualified buyers to your doorstep.

THE DESCRIPTION

The description of your property will present the storyline of your home to potential buyer’s. It should also offer buyer’s a better sense of your home’s purpose, and the great features that it has to offer. A crisp description is a great way to charm potential buyer’s. That’s why we’re meticulous when drafting the description of your property, to make sure that all our i’s are dotted / t’s are crossed.

THE STRUCTURE

The structure of your listing should be organized, cohesive, and provide potential buyers with a comprehensive view of your home. From photos to descriptions and additional details, every element should be informative, pertinent, and engaging.

HERE ARE SOME OF OUR MOST RECENT AERIAL PHOTOSHOOTS:

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STEP 4: LISTING YOUR HOME ON THE MARKET, AND THE LAUNCH OF OUR MARKETING CAMPAIGN

With your home and its listing prepared, it’s time to launch onto the market. Our team takes full responsibility for ensuring this process is stress-free for you. We handle all communications with agents and potential buyers, while always respecting the integrity of your home throughout the entire process.

SHOWINGS

For each showing request we receive, our team will coordinate the timing with you to ensure it aligns with your schedule. We recommend that all our clients download the ‘Home by Showing Time’ mobile application. This convenient tool enables our clients to easily confirm, reschedule, or decline showing requests with just a few taps on their smartphones.

HANDLING INQUIRIES

With a comprehensive understanding of your property, we are well-prepared to address all inquiries from qualified buyers and outside realtors, ensuring your home is showcased effectively.

AND MUCH MORE

We prioritize attentiveness to your preferences and requirements. Throughout showings, our team ensures the cleanliness and integrity of your home are maintained, while also respecting any other specific requests you may have.

STEP 5: THE LAUNCH OF OUR MARKETING CAMPAIGN

Our strength lies in our numbers. We recognize that exceptional marketing is pivotal to every successful sale. Hence, we prioritize robust marketing campaigns for all our listings.

As proud members of the Royal LePage network – Canada’s largest real estate brokerage – collaborating with our team ensures you benefit from both nationwide coverage and potent local expertise. This combination is a proven recipe for success for our sellers and developers alike.

LOCAL EXPOSURE

Community exposure is key, which is why we prioritize directional signs, for sale signs, print advertising, high-quality brochures, and other methods to ensure maximum visibility.

ONLINE EXPOSURE

Our strength lies in our numbers. With over 25,000 clicks per month on our online platforms, we ensure extensive exposure for your property. We utilize MLS, our team’s website, various real estate platforms, social media channels, exclusive groups, our in-house client database, and more to market each listing. Our targeted online strategies enable us to reach qualified buyers not only locally but also nationwide.

AND SO MUCH MORE

Attention to detail is our hallmark. Every member of our team hails from the regions we serve, born and raised. Through the years, we’ve cultivated an invaluable network of clients, colleagues, and business associates—a proven asset for anyone partnering with us.

HERE ARE SOME OF OUR MOST RECENT PHOTOSHOOTS, 3D RENDERS, AND CUSTOMIZED FLOOR PLANS

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STEP 6: RECEIVING OFFERS, AND HANDLING NEGOTIATIONS

Receiving an offer marks an exciting milestone in the selling process. It’s crucial to remain level-headed and handle offers intelligently to maximize outcomes. Our extensive expertise will be your greatest asset in navigating through offers. Here are some industry insights to consider:

UNDER ASKING VS OVER ASKING

Receiving an offer below your asking price can be disheartening, but it’s important not to lose hope. There are many other aspects of an offer that may make it more appealing than initially perceived. We are here to ensure that every detail of an offer is communicated effectively to you, empowering you to make informed decisions during negotiations.

On the other hand, receiving an offer at or above your asking price is undoubtedly positive, but it could signify various factors. Your property might be listed below its current market value, resulting in multiple offers and offers surpassing your asking price.

Rest assured, our profound market expertise will be invaluable in handling pricing and offers effectively.

HANDLING NEGOTIATIONS

Negotiations are pivotal in real estate transactions.

It’s essential to comprehend the various terms of an offer, including purchase price, deposit amount, irrevocability, inclusions, exclusions, conditions, contract obligations, and more.

You can trust in our expertise to guide you through negotiations, ensuring a successful outcome tailored to your needs and preferences.

ALL CASH VS FINANCING

An “all cash” offer indicates that the buyer is using existing assets or cash reserves to purchase your property outright.

On the other hand, a financed offer involves the buyer obtaining funding from a lending institution to cover the purchase.

Ideally, an all-cash offer is preferable to a financed offer because it eliminates the risk of the buyer’s financing falling through.

STEP 7: ACCEPTING AN OFFER, NAVIGATING THE CONDITIONAL PERIOD, AND CLOSING THE DEAL

ACCEPTING AN OFFER

Accepting an offer marks a thrilling milestone in the process, but it’s not the final step. Upon accepting an offer on your property, we transition into the conditional period. During this phase, both the buyer and seller have the opportunity to fulfill the agreed-upon conditions, ensuring their due diligence is met.

Once the conditions are satisfied, either through fulfillment or waiver, the deal becomes firm, solidifying it as an official sale.

NAVIGATING THE CONDITIONAL PERIOD

Conditions play a crucial role in safeguarding both buyers and sellers throughout the transaction.

Buyers typically conduct due diligence when purchasing a home, including securing financing approval, inspecting the property, and having their legal representation review the terms of the deal.

Conditions are a standard aspect of the buying and selling process.

Rest assured, our expertise will be invaluable in navigating terms, clauses, conditions, and more.

CLOSING THE DEAL

Once the contract is firm, our focus shifts to preparing for the closing date.

We’ll be by your side, facilitating a seamless transfer of documents to your lawyer or mortgage specialist in preparation for closing day.

On the closing day, several important tasks will take place, including the transfer of funds, adjustments for taxes and utilities, and the transfer of titles, among others.

CELEBRATIONS

And finally, the most thrilling step of them all: celebrating the sale!

SCHEDULE A FREE HOME EVALUATION, AT YOUR CONVENIENCE